The place where car enthusiasts live and dream in a world of special cars and motorsports through conversation. With a focus on convenience and accessibility, Laufen will transform the way collectors get their most valuable pieces.
The name Laufen, is a German word that has many meanings around the automotive world, starting with GO, it is what we share with cars, to go, to live an experience. The word is also related to the verbs: to race, to operate, be showing and the word track, thus closing a global concept of the world of cars.
The concept
With a minimalistic style, the concept is an abstraction of a garage entrance represented with a squared shape and an abstraction of the front of a car ( Lancia Delta front - side view) that is entering to the garage. The main symbol will be used for the website, letterhead, etc.
The place where car enthusiasts live and dream in a world of special cars and motorsports through conversation. With a focus on convenience and accessibility, Laufen will transform the way collectors get their most valuable pieces.
The name Laufen, is a German word that has many meanings around the automotive world, starting with GO, it is what we share with cars, to go, to live an experience. The word is also related to the verbs: to race, to operate, be showing and the word track, thus closing a global concept of the world of cars.
The concept
With a minimalistic style, the concept is an abstraction of a garage entrance represented with a squared shape and an abstraction of the front of a car ( Lancia Delta front - side view) that is entering to the garage. The main symbol will be used for the website, letterhead, etc.
Applied Design System
In this section, we explore the dynamic application of the design system across various mediums, showcasing how a cohesive visual language enhances communication and brand identity. By integrating key elements such as typography, color palettes, and grid systems, we demonstrate the versatility of our design principles in web design, posters, motion graphics, and more. Each graphic exemplifies the thoughtful alignment of these foundational components, ensuring consistency while allowing for creative expression.
In this section, we explore the dynamic application of the design system across various mediums, showcasing how a cohesive visual language enhances communication and brand identity. By integrating key elements such as typography, color palettes, and grid systems, we demonstrate the versatility of our design principles in web design, posters, motion graphics, and more. Each graphic exemplifies the thoughtful alignment of these foundational components, ensuring consistency while allowing for creative expression.
